Chapter 13 - Promotion for Web Developers

You've built it -- now what can you do to attract visitors to your web site? Once you get visitors, how do you interest them in returning? Getting listed on search engines, site affiliations, and ad banners are some of the topics that are discussed in this chapter.

Social Marketing Tutorials

Capture the Conversation specializes in RSS marketing, podcasting, and search visibility. Check our their Video Tutorials.

Recent Search Engine Developments

12/2006 - Exciting news -- Google's SiteMap protocol is now also used by Microsoft and Yahoo!. Visit sitemaps.org for details about this XML protocol.

2/2006 - Google SiteMaps provides a method for a web developer to publish a map of a site and submit it to Google. The purpose is to describe pages for to be listed in the search engine. It's designed to let companies guide Google's crawlers and should help get pages indexed more quickly and thoroughly. Resources:

• Inside Google Sitemaps
• Getting Started with Google Sitemaps
• How to Make Use of Google Sitemaps

7/2005 - Yahoo! introduces a beta version of a social search engine, My Web 2.0.It can be used to search across individually configured trusted networks of people and communities. More information in PCWorld.

4/2005 - Yahoo! announced it is dropping the Overture name in the United States. The search-advertising services will be renamed Yahoo Search Marketing Solutions. More information in eWeek.

2/2005 - Microsoft launched its own Internet search engine and a multimillion-dollar marketing campaign meant to draw the attention of consumers away from its top rivals, Yahoo and market leader Google. Details in InformationWeek e-zine.

Chapter Updates

Table 13.1 is in error. Chapter 13 Updates (pdf)

Questions or Comments?

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