| You've built it
-- now what can you do to attract visitors to your web site?
Once you get visitors, how do you interest them in returning?
Getting listed on search engines, site affiliations, and ad
banners are some of the topics that are discussed in this chapter.
|
Web Promotion
Chapter Links & Additional Resources |
Explore
the links below as you learn more about web promotion techniques.
The field of web marketing and promotion is dynamic and quite
challenging. By gaining an understanding of this topic you will
be better able to communicate with both your clients and with
marketing professionals. |
| Popular
Search Engines & Search Directories |
Yahoo!
MSN
Google
Ask
Jeeves
Open Directory
(dmoz)
AOL
|
iWon
Teoma
Altavista
Looksmart
Lycos
Inktomi Database
|
| Other
Promotion Techniques |
Search
Engine Info |
| |
Nielsen/Net Ratings
Search
Engine Watch
Search Engine
Robots
SpiderFood
Direct Marketing
Association
Search
Engine Positioning
Link Popularity
Link
Popularity Check
|
| Changes
in Yahoo! Search Results |
Update 2/2005:
Microsoft launched its own Internet search engine and a multimillion-dollar marketing campaign meant to draw the attention of consumers away from its top rivals, Yahoo and market leader Google. See InformationWeek e-zine.
Update
2/2004:
Yahoo!
has continued to change the methods it uses to display search
results. While Yahoo! previously pulled secondary results from other
search engine providers such as OpenText, AltaVista,
and Inktomi;
in 2000 Yahoo! partnered with Google to
provide the database for its "Web Page Matches".
Since then, Yahoo! has added paid
links from Overture,
replaced its own directory listings with search results provided
by Google, and in March 2003 finalized
its acquisition of algorithmic search provider Inktomi.
As of February 2004, Yahoo! is no longer utilizing
Google's technology. Yahoo! has announced the deployment of its
own algorithmic search technology, the new Yahoo!
Search Technology (YST), as a more comprehensive and relevant
search experience for users. Watch for other changes in the near
future.
|
| Web
Promotion Tip! |
| Here's
the latest Web Promotion Tip:
|
| Mapping
Search Results |
| Recently, some organizations have been mapping
search results. Visit Kartoo
to display search results in a mind-mapping Flash. Visit
TouchGraph
to see your results displayed using a Jav applet. |
| |
Chapter 2
Chapter 11