As a web site visitor, you have probably found that certain web sites are appealing and easy to use while others seem awkward or just plain annoying.

What separates the good from the bad?

This chapter discusses recommended web site design practices. The topics include site organization, site navigation, page design, text design, graphic design, and accessibility considerations.

Whatever your personal preferences, your web site should be designed to appeal to your target audience - the people who will use your web site. They may be teens, shoppers, college students, young couples, the list goes on and on. All of the recommended web site design practices should be followed with an eye on your target audience.