You've built it -- now what can you do to attract visitors to your web site? Once you get visitors, how do you interest them in returning? Getting listed on search engines, site affiliations, and ad banners are some of the topics that are discussed in this chapter.

Popular Search Engines & Search Directories
Yahoo! MSN Google Ask Jeeves Open Directory (dmoz) AOL	iWon Teoma Altavista Looksmart Lycos Inktomi Database
Other Promotion Techniques	Search Engine Info
Affiliate Programs Common Sizes of Banner Ad BCentral Banner Exchange Banner Exchange Program Web Ring RingSurf Web Ring NewsGroups Corporate Blogging RSS Feed	Nielsen/Net Ratings Search Engine Watch Search Engine Robots SpiderFood Direct Marketing Association Search Engine Positioning Link Popularity Link Popularity Check

New Search Engine Developments

2/2006 - Google SiteMaps provides a way for a web developer to publish a map of a site and submit it to Google. The purpose is to index pages for indexing. It's designed to let companies guide Google's crawlers and should help get pages indexed more quickly and thoroughly. Resources:

7/2005 - Yahoo! introduces a beta version of a social search engine, My Web 2.0.It can be used to search across individually configured trusted networks of people and communities. More information in PCWorld.

4/2005 - Yahoo! announced it is dropping the Overture name in the United States. The search-advertising services will be renamed Yahoo Search Marketing Solutions. More information in eWeek.

2/2005 - Microsoft launched its own Internet search engine and a multimillion-dollar marketing campaign meant to draw the attention of consumers away from its top rivals, Yahoo and market leader Google. Details in InformationWeek e-zine.

Chapter Updates

No errors have been reported for Chapter 13.

Questions or Comments?

The author would like to hear from you!
Send an e-mail to webdevfoundations@hotmail.com

Chapter 13 Review

Crossword Puzzle

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Resources

W3C
W3C HTML Validator
W3C CSS Validator

Color Chart
Design Checklist
Fireworks Tutorial

A List Apart
SitePoint
Good Experience
Digital Web
Dreamweaver
FrontPage

Mapping Search Results

Recently, some organizations have been mapping search results. Visit Kartoo to display search results in a mind-mapping Flash. Visit TouchGraph to see your results displayed using a Java applet.